The 4th of July is a great opportunity for US importers of Latin products. The celebration of United States Independence Day is not only a significant date from a patriotic point of view, but also an occasion where food consumption skyrockets. In 2023, Americans spent about $7.7 billion on holiday food, a figure that continues to grow each year. This increase in spending presents a golden opportunity for importers of Latin American food products, as demand for these products has shown a notable increase at this time. Being informed about which Latin products are in greatest demand can make a big difference in terms of profitability and commercial success.
INDEX:
2. Revealing data on food consumption on the 4th of July in the United States
3. Foods with the highest demand for Independence Day in the United States
4. Latin America, an exceptional import origin for the 4th of July
The increase in demand for Latin products during the Fourth of July can be attributed to several factors. First, the Hispanic population in the United States has grown significantly, representing approximately 19% of the total population in 2023. With this growth, Latin cultural influence has expanded, including gastronomy. Many Americans have embraced Latin food not only for its flavor, but also for its versatility and freshness, making it ideal for barbecues and family gatherings typical of this holiday.
Secondly, culinary trends have shown a growing interest in international and authentic flavors. According to a Nielsen report , ethnic foods have seen sales growth of 23% in recent years, and within this category, Latin products are particularly popular. The blend of fresh ingredients, exotic spices, and unique culinary techniques make these products highly desirable for 4th of July celebrations.
This day not only commemorates national independence, but has also become an occasion for family gatherings, barbecues, picnics and outdoor parties. The magnitude of these celebrations is clearly reflected in the consumption patterns of food and beverages, marking a significant trend in the country's economy and gastronomic culture.
High Participation in Celebrations:
In 2023, it was estimated that approximately 86% of the American population participated in Independence Day celebrations.
This high participation contributes to a significant increase in demand for food and beverages during this holiday.
Food Spending:
According to a report from the National Retail Federation, in 2023, Americans spent about $7.7 billion on food for the Fourth of July.
This considerable expenditure indicates the importance of food and beverage consumption in Independence Day celebrations.
Growing popularity of Latin American products:
Among consumer trends, the growing popularity of Latin food during the holidays stands out.
Demand for products such as tacos, burritos, guacamole and salsa is expected to increase by 20% this year.
1. Tortillas
Tortillas are essential for a variety of traditional Hispanic foods, such as tacos, quesadillas, and enchiladas. Their versatility and ease of use make them a highly demanded product. Importing them is profitable due to their high turnover and popularity among consumers.
This dip, made with avocados, is a favorite side dish for barbecues. Its freshness and flavor make it ideal for summer. Importing avocados and other fresh ingredients to make guacamole can be very lucrative.
Hot sauces add a special touch to meals. With a variety of options, from mild to extremely spicy Hispanic food, they satisfy a wide range of preferences. Authentic Mexican hot sauces are particularly popular.
These delicious fried breads, made from wheat or corn flour dough, are a classic in Latin celebrations. Importing frozen or pre-made fritters can be a cost-effective option to meet demand during this festive season.
Churros, those delicious sticks of fried dough sprinkled with sugar and cinnamon, are an irresistible snack for adults and children. Its frozen version offers the convenience of always having them on hand to prepare them at home and enjoy them at any time.
Tropical flavored sodas, such as mango, pineapple and passion fruit, add a refreshing and exotic touch to celebrations. Their popularity has increased in recent years, making them an attractive option for consumers looking for different drinks with a Latin flavor.
Salty and sweet snacks are essential for any celebration. Among the most popular options are potato chips, tortilla chips, chicharrones, cookies, tamarind sweets, chocolates and gummies. Importing a variety of Latin snacks can satisfy the diverse tastes of consumers and generate good profits during Independence Day.
Latin spices are an essential ingredient to flavor typical Independence Day dishes. Chili powder, cumin, oregano, coriander and annatto are some of the most popular spices. Importing fresh, high-quality spices from different Latin American countries can be a very profitable business for food lovers.
The popularity of cheese breads has increased considerably in the United States in recent years, driven by the growing demand for authentic Hispanic food. Their versatility makes them ideal to serve as an appetizer, side dish or even as part of a main meal.
Butter is an essential ingredient in many traditional recipes, offering a rich, creamy flavor that enhances any dish. Its demand is high due to its versatility in the kitchen.
Vegetable oil is essential for cooking a wide variety of foods. Its use in frying, dressings and marinades makes it a high rotation product and necessary in any home.
Olives are a perfect complement to salads, pizzas and appetizers. Their unique flavor and versatility make them popular with consumers, ensuring a steady market.
Canned grains, such as beans and chickpeas, are a convenient and nutritious option to add to soups, salads, and stews. Their long lifespan and convenience make them in high demand.
The sauces, such as the BBQ with its smoky and sweet flavor, the pink one with a mixture of mayonnaise and ketchup ideal for salads and seafood, the soft and creamy white one for pastas and meats, the red one rich in tomato for pastas and stews, the garlic one Strong and flavorful, the versatile and spicy mustard, essential soy in Asian cuisine, and the deeply flavored English mustard, are essential to enhance the flavor of a variety of dishes.
Canned fruits, such as pineapple and peaches in syrup, are a convenient and delicious option for desserts and salads. Their long life and easy storage make them very practical.
They are a beloved delicacy on holidays like the 4th of July in the United States, especially among the Hispanic community. Their combination of melted cheese and crunchy dough makes them irresistible for any celebration. These appetizers are valued not only for their flavor, but for their ease of sharing and enjoying at family gatherings and events.
Learn about some key points about the potential of Latin America as an origin for imports in the United States:
1. The Importance of Latin America as an Import Source:
Climatic and geographical diversity: Allows the production of a wide variety of high-quality agricultural products.
Sustainable agricultural practices: Focus on maximizing the nutrients and properties of food.
Expanding Popularity: Growing demand for authentic and healthy products.
2. Competitiveness of the Latin food market:
Adoption of sustainable practices: Improves quality, performance and perception of products.
Focus on innovation: New products and processes to meet consumer needs.
Growing demand for Latin products: Profitable opportunity to diversify supply.
3. Some statistical data:
Latin food imports to the US:
$46.9 billion in 2022 (Source: USDA)
Expected to reach $60 billion by 2026 (Source: IMF)
Market growth:
6.1% CAGR during 2021-2026 (Source: IMF)
Driven by the demand for healthy and authentic products.
